The Entrepreneur Iceberg

One of the benefits of being an entrepreneur is meeting other like-minded individuals that have embraced the ongoing path and title of entrepreneur. What does…

Why does anyone go into an office?

As a parent, I find that being an entrepreneur adds an additional layer: education. My oldest son has watched me pursue being an entrepreneur since…

Testimonials – Ask For Them

Online sharing of experiences has increasingly made customers today go online to research a product or brand before any purchase is made. Online reviews and…

Target Audience – Do You Know Who You’re Talking To?

In a world where people are being constantly bombarded with information and ads,  is it possible that what you are trying to say is actually…

How did I become an expat entrepreneur?

It’s all about your zip code right?  Choosing where to work is the best feature of being an expat entrepreneur My foundation business – Enhance…

Why We Became Expats

The origins of my passion for being an expat was seeded in 1997. I had traveled to France during high school. We got to spend…

How to Make Customers Care About What You Have to Say

Walter has lung cancer. He is a depressed, scared, and desperate high school chemistry teacher. If he dies, he worries his wife and kids won’t…

Online Tools for Expat Networking

One of our challenges as an expat entrepreneur is how to build your professional network in your new country. I took a look at this…

3 Ideas to Better Engage Your Customers on Social Media

Whenever I talk with clients about their social strategy, inevitably the conversation turns to increasing the number of page likes or followers they have on…

Marketing Plan – Why You Need One

Marketing plans don’t have to be pages and pages of words that don’t make sense. Avoid the jargon and get clear on how to strengthen…

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