Reflecting on the Challenges of Being an Entrepreneur

Sometimes we just need to sit down and write down our thoughts. I find myself getting caught up in “well I haven’t blogged” or “talking…

How to Make Customers Care About What You Have to Say

Walter has lung cancer. He is a depressed, scared, and desperate high school chemistry teacher. If he dies, he worries his wife and kids won’t…

3 Ideas to Better Engage Your Customers on Social Media

Whenever I talk with clients about their social strategy, inevitably the conversation turns to increasing the number of page likes or followers they have on…

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